About us

Elsman's roots lie in the agricultural sector, where we saw many entrepreneurs getting stuck in fragmented information and complicated decisions.

With years of practical experience and a strong network, Elsman has become a trusted sparring partner for a wide range of companies—from traditional family businesses to innovative scale-ups. Throughout this time, we have remained true to our core values: honesty, commitment, and a no-nonsense approach.

85%

We believe that every company can grow with the right insights

Elsman was founded on the belief that entrepreneurs benefit from an integrated approach to finance, strategy and business operations.

Our mission? To help entrepreneurs get more out of their businesses by translating complex issues into clear and practical solutions. We combine in-depth knowledge of (greenhouse) horticulture and logistics with strategic and financial expertise, so you can make the right choices with confidence.


1

2000

Start of advice International Austria / Switzerland / Belgium / Germany

2

2004

Elsman will also advise Dutch companies from September 2004

3

2008

Growth into a full-fledged consultancy firm in the greenhouse horticulture sector with more than 35 consultants working in Strategy / Financial management / Marketing / Construction supervision

4

2012

Specialisatie naar begeleiding van bedrijven met continuïteitproblemen en aanvang afbouw Marketing advies

5

2015

Redefining the organization: specializing in Financial, Strategic, and Legal. Discontinuing Marketing and Construction Management consulting. Primarily focusing on interim management/refinancing and company acquisitions.

6

2018

Entering ICT consulting/digital management companies. Significant growth in clients who have weathered the crisis/support for those aged 55 and over and what's next.

7

2025

Fully integrated approach in which digital management of medium-sized and large companies has become daily business.

Our approach

Data, dialogue and action.

Involvement

Transparency

Expertise

Result-oriented

01

Customized solutions

Every business and every issue requires a unique approach; high-quality advice is, by definition, customized. At the same time, we don't have to reinvent the wheel: our experts draw on years of experience and knowledge.


02

Teamplayers

At the Elsman Group, we're a single team, working across departments and business units. Together, we help companies, entrepreneurs, and employees excel. We're results-oriented and always strive for the best solution.


03

Thinkers, not talkers

We're thinkers, not just chatters. We speak our minds and are critical when necessary. Sometimes confrontational and a bit stubborn.


0416 724385

Sophie van Dongen

Business Consultant

0416 724 385


Wim van Rooij

0416 724 385

Senior business consultant


Nard Elsman

Colinda van Eeden Petersman

0416 724385

Frank Verhoeven

Colinda van Eeden Petersman

Senior business consultant


Nard Elsman

0416 724385

Business Consultant

0416 724385

Secretary

n.jr.elsman@elsman.eu

0416 724385

Mike the Otter

p.plomp@elsman.eu

0416 724 385


Mark Broeders

0416 724385

0416 724 385

t.snoeren@elsman.eu


m.broeders@elsman.eu


m.denotter@elsman.eu

Junior Business Consultant

Ons team

They will get to work for you

Director

Nard Elsman


0416 724385

bj.elsman@elsman.eu

Senior Business Consultant

Frank Verhoeven


0416 724385

f.verhoeven@elsman.eu

Business Consultant

Colinda van Eeden Petersman


0416 724385

c.eedenpetersman@elsman.eu

Advisor

Jacqueline Lautenslager


0416 724385

j.lautenslager@elsman.eu

Junior Business Consultant

Kel Elsman


0416 724 385

kel.elsman@elsman.eu

Project manager

Javeria Ghaffar


0416 724 385

j.ghaffar@elsman.eu

IT-Consultant

Nard Elsman Jr.


0416 724385

n.jr.elsman@elsman.eu

Secretary

Belinda Zalm


0416 724 385

b.zalm@elsman.eu

Administrative assistant

Patricia Plomp


0416 724 385

p.plomp@elsman.eu

Accounts receivable management

Tonnie Snoeren


0416 724385

t.snoeren@elsman.eu

Business Intelligence (BI) Consultant

Mark Broeders


0416 724 385

m.broeders@elsman.eu

Business Consultant

Sophie van Dongen


0416 724 385

s.vandongen@elsman.eu

Business Consultant

Wouter van Eeden Petersman


0416 724385

w.vaneedenpetersman@elsman.eu

Senior Business Consultant

Eddie den Dekker


0416 724 385

e.dendekker@elsman.eu

Accountant

Wim van Rooij


0416 724 385

w.vanrooij@elsman.eu