About us
Elsman's roots lie in the agricultural sector, where we saw many entrepreneurs getting stuck in fragmented information and complicated decisions.
With years of practical experience and a strong network, Elsman has become a trusted sparring partner for a wide range of companies—from traditional family businesses to innovative scale-ups. Throughout this time, we have remained true to our core values: honesty, commitment, and a no-nonsense approach.
85%
We believe that every company can grow with the right insights
Elsman was founded on the belief that entrepreneurs benefit from an integrated approach to finance, strategy and business operations.
Our mission? To help entrepreneurs get more out of their businesses by translating complex issues into clear and practical solutions. We combine in-depth knowledge of (greenhouse) horticulture and logistics with strategic and financial expertise, so you can make the right choices with confidence.
2000
Start of advice International Austria / Switzerland / Belgium / Germany
2004
Elsman will also advise Dutch companies from September 2004
2008
Growth into a full-fledged consultancy firm in the greenhouse horticulture sector with more than 35 consultants working in Strategy / Financial management / Marketing / Construction supervision
2012
Specialisatie naar begeleiding van bedrijven met continuïteitproblemen en aanvang afbouw Marketing advies
2015
Redefining the organization: specializing in Financial, Strategic, and Legal. Discontinuing Marketing and Construction Management consulting. Primarily focusing on interim management/refinancing and company acquisitions.
2018
Entering ICT consulting/digital management companies. Significant growth in clients who have weathered the crisis/support for those aged 55 and over and what's next.
2025
Fully integrated approach in which digital management of medium-sized and large companies has become daily business.
Involvement
Transparency
Expertise
Result-oriented
01
Customized solutions
Every business and every issue requires a unique approach; high-quality advice is, by definition, customized. At the same time, we don't have to reinvent the wheel: our experts draw on years of experience and knowledge.
02
Teamplayers
At the Elsman Group, we're a single team, working across departments and business units. Together, we help companies, entrepreneurs, and employees excel. We're results-oriented and always strive for the best solution.
03
Thinkers, not talkers
We're thinkers, not just chatters. We speak our minds and are critical when necessary. Sometimes confrontational and a bit stubborn.
0416 724385
Sophie van Dongen
Business Consultant
0416 724 385
Wim van Rooij
0416 724 385
Senior business consultant
Nard Elsman
Colinda van Eeden Petersman
0416 724385
Frank Verhoeven
Colinda van Eeden Petersman
Senior business consultant
Nard Elsman
0416 724385
Business Consultant
0416 724385
Secretary
n.jr.elsman@elsman.eu
0416 724385
Mike the Otter
p.plomp@elsman.eu
0416 724 385
Mark Broeders
0416 724385
0416 724 385
t.snoeren@elsman.eu
m.broeders@elsman.eu
m.denotter@elsman.eu
Junior Business Consultant
Ons team
They will get to work for you
Director
Nard Elsman
0416 724385
bj.elsman@elsman.eu
Senior Business Consultant
Frank Verhoeven
0416 724385
f.verhoeven@elsman.eu
Business Consultant
Colinda van Eeden Petersman
0416 724385
c.eedenpetersman@elsman.eu
Advisor
Jacqueline Lautenslager
0416 724385
j.lautenslager@elsman.eu
Junior Business Consultant
Kel Elsman
0416 724 385
kel.elsman@elsman.eu
Project manager
Javeria Ghaffar
0416 724 385
j.ghaffar@elsman.eu
IT-Consultant
Nard Elsman Jr.
0416 724385
n.jr.elsman@elsman.eu
Secretary
Belinda Zalm
0416 724 385
b.zalm@elsman.eu
Administrative assistant
Patricia Plomp
0416 724 385
p.plomp@elsman.eu
Accounts receivable management
Tonnie Snoeren
0416 724385
t.snoeren@elsman.eu
Business Intelligence (BI) Consultant
Mark Broeders
0416 724 385
m.broeders@elsman.eu
Business Consultant
Sophie van Dongen
0416 724 385
s.vandongen@elsman.eu
Business Consultant
Wouter van Eeden Petersman
0416 724385
w.vaneedenpetersman@elsman.eu
Senior Business Consultant
Eddie den Dekker
0416 724 385
e.dendekker@elsman.eu
Accountant
Wim van Rooij
0416 724 385
w.vanrooij@elsman.eu